The month of May brought change for a Birmingham Alabama Honda dealership. Freeway Honda, owned by Victory Automotive Group, changed ownership on May 9 when Carlock Automotive Group purchased the dealership now known as Carlock Honda.
Although Freeway Honda was their only rooftop in the Alabama market, Victory Automotive Group, which celebrated 25 years of business in 2022, is the 14th largest dealer group in the United States with 49+ locations nationwide.
For Carlock Automotive Group, headquartered in Nashville Tennessee, this acquisition adds the first Honda franchise to a portfolio of 19 other franchises – including Aston Martin, Alfa Romeo, Maserati, Rolls-Royce Motor Cars, Bentley, Lotus, and Volvo.
Mike Sims of Pinnacle Mergers and Acquisitions, a nationwide automotive dealership brokerage firm out of Frisco, Texas, assisted Victory Automotive Group. Pinnacle has represented Victory in more than 10 previous transactions.
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